BRAND AMBASSADOR - USA
STEVE McHUGH
Steve McHugh, a chef who grew up on a small farm in Wisconsin and a six-time James Beard Award finalist, shaped his style between New Orleans and Texas—where he now runs Cured, his gastropub in the heart of San Antonio’s Pearl District. His cooking draws on local ingredients, handcrafted techniques, and house-made fermentations, the same pillars that define both the restaurant’s menu and his first book, CURED (2024), a deep dive into preserves, ferments, and aged meats.
Celebrated by Food & Wine, Eater, Bon Appétit, and Esquire, McHugh also serves as Executive Curating Chef for the Spurs Club, where he oversees menus and the entire beverage program. His approach is all about authenticity—championing local traditions, craftsmanship, and a genuine passion for doing things the right way.